The Role of Artificial Intelligence in Shaping Consumer Behavior: Insights from Economics and Marketing

• Bloom J. Edward ,National Autonomous University of Mexico (UNAM), Mexico City

  National Autonomous University of Mexico (UNAM), Mexico City

  Author

Artificial Intelligence (AI) has revolutionized the way consumers interact with brands, make purchasing decisions, and engage with the marketplace. This paper explores the transformative role of AI in shaping consumer behavior, focusing on its applications in economics and marketing. By leveraging AI-driven tools such as predictive analytics, personalized recommendations, and generative AI platforms, businesses can better understand and influence consumer preferences. The study also highlights the economic implications of AI, including its impact on market efficiency and consumer trust. Findings suggest that AI not only enhances consumer engagement but also reshapes traditional marketing strategies, paving the way for a more personalized and data-driven future.

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